Check the Cell Phone, It’s Domino’s

If you order a pizza to snack on during the Big Game, make sure you keep your cell phone handy.

Domino’s is letting customers pre-order their pies online or with a mobile phone. And, if those same customers happen to live within delivery range of 3,400 participating Domino’s location, they can use the chain’s new Web-based “pizza tracker” to track the pizza’s status – is it in the oven, in the box or in the delivery car? – InformationWeek reports.

Although the service can be used any time, Domino’s is hyping it for game day, when, according to InformationWeek, the pizza chain expects to deliver more than 1.2 million pies.

The remaining Domino’s locations should have the tracking service up and running by the end of June, giving them plenty of time to prepare for the World Series.

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Publish date: January 31, 2008 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT