Tools Round Up: Cision, PitchEngine, Klout, Bing, and More

Cision has partnered with PitchEngine, bringing together PitchEngine’s social publishing services with Cision’s PR and marketing software. Cision is also investing in PitchEngine, taking a minority stake in the company. Both Cision and PitchEngine have recently introduced new services. Moreover, Cision’s U.S. lead Peter Granat recently told us that the company has completed a lengthy digital strategy transition. The release and announcement video are available here.

CrowdGather, a network of forums and subject-specific message boards, has acquired, a company that manages these forums and boards. According to CrowdGather, the acquisition will increase the company’s monthly traffic 50 percent to 235 million.

Klout announced this week that 100 million people have Klout scores. Twitter has also hit the 100 million mark, and offers a breakdown of its users. But unlike so many others in the tech arena these days, the company insists it doesn’t want to go public.

Speaking of going public, Groupon is putting its IPO on hold, killing plans for its roadshow and re-evaluating the market. CEO Andrew Mason may have also made a major misstep with a memo to employees that tries to rebut negative press about the company’s financials. One of its PR firms, Brunswick Group, tried to handle some of that negativity to not-so-great results.

Twitter and Bing have renewed their partnership, which will continue to integrate tweets into Bing searches. Searches using Bing and Yahoo Search (both powered by Bing) are now up to 29 percent.

And in case you missed it, our colleagues at Social Times published a lengthy review containing everything you need to know about GreenRope, a CRM and social media management tool. You can check that out here.

Matter Communications, which specializes in consumer and high-tech PR, has launched the Targeted Influencer Program, a service that will help the firm better target influencers for client campaigns and customize outreach for each account.

Publish date: September 9, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT