The premiere episode of TNT drama series Claws will air Sunday, June 11, at 9 p.m. (ET/PT), and the cable network announced that the episode will stream on Twitter immediately thereafter (at 10 p.m. ET).
TNT said this marks Twitter’s first-ever streaming of a basic cable drama, adding that U.S. Twitter users will be able to access the stream—along with a curated timeline of related tweets—via claws.twitter.com or @ClawsTNT.
Twitter chief operating officer Anthony Noto said in a release announcing the stream:
We are excited to collaborate again with Turner to help them reach new audiences on Twitter. Fans will be able to watch the video of the highly anticipated premiere of Claws and tweet along with viewers and the cast all on the same platform.
Turner executive vice president of entertainment marketing and brand innovation Michael Engleman added:
As we saw with our Full Frontal With Samantha Bee special in April, a streaming encore on Twitter has the power to reach new audiences and catch the attention of viewers who might not otherwise have sampled our show. By giving viewers the opportunity to watch the premiere episode of Claws on Twitter, we’re helping this terrific series build a strong fan base across the entirety of the season, and we’re establishing a meaningful connection with those fans through social media engagement.
Image courtesy of Claws Twitter account.