Viewers Can Get Their Claws in the Premiere of TNT’s Drama Series via Twitter

U.S. Twitter users will be able to access the stream and a curated timeline of related tweets via or @ClawsTNT

The premiere episode of TNT drama series Claws will air Sunday, June 11, at 9 p.m. (ET/PT), and the cable network announced that the episode will stream on Twitter immediately thereafter (at 10 p.m. ET).

TNT said this marks Twitter’s first-ever streaming of a basic cable drama, adding that U.S. Twitter users will be able to access the stream—along with a curated timeline of related tweets—via or @ClawsTNT.

The network added that cast members Niecy Nash, Carrie Preston, Jenn Lyon, Judy Reyes and Karrueche Tran will live-tweet from New Orleans, where Claws is filmed, during the premiere episode.

Twitter chief operating officer Anthony Noto said in a release announcing the stream:

We are excited to collaborate again with Turner to help them reach new audiences on Twitter. Fans will be able to watch the video of the highly anticipated premiere of Claws and tweet along with viewers and the cast all on the same platform.

Turner executive vice president of entertainment marketing and brand innovation Michael Engleman added:

As we saw with our Full Frontal With Samantha Bee special in April, a streaming encore on Twitter has the power to reach new audiences and catch the attention of viewers who might not otherwise have sampled our show. By giving viewers the opportunity to watch the premiere episode of Claws on Twitter, we’re helping this terrific series build a strong fan base across the entirety of the season, and we’re establishing a meaningful connection with those fans through social media engagement.

Image courtesy of Claws Twitter account. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 7, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT