Comcast Toasts New Channels at the Newseum

The Newseum hosted a celebration of Comcast’s new independent networks last night. These are networks that can be found on Comcast’s lineup that offer a new spectrum of programming for the company. Each channel is independently managed and owned by minorities. The new networks are:

Aspire, which is run by basketball player Magic Johnson and represents uplifting entertainment for African-American families.

REVOLT, managed by Sean “Puffy” Combs and represents a blend of music and culture.

BabyFirst Americas, lead by Spanish language television veteran Constantino “Said” Schwarz and is aimed at early developmental childhood programming.

El Rey, run by filmmaker Robert Rodriguez. It will be a “general entertainment network.”

Each of those celebrities was in attendance along with such D.C. notables as Rep. Maxine Waters (D-CA), Rep. John Lewis (D-GA), and Hizzoner Marion Barry (DC-Ward 8).

FishbowlDC spies tell us that skewers of tomato and mozzarella were served along with “lamb lollipops.” There was an open bar that included all the usual suspects plus three different kinds of Ciroc vodka. We’re sure that Puff Daddy had something to do with this since he’s a paid sponsor of the beverage.

While there was no live entertainment, giant TV screens showed clips from each network back to back. Which must have made for a bizarre scene. Just imagine Robert Rodriguez’s “Machete” playing side by side with videos helping toddlers learn the alphabet.

All in all, a fun time was had by all.

Publish date: March 8, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT