Coming Soon to a TV Near You: Adobe Flash

Adobe Flash is continuing its digital domination. Now the ubiquitous software—it’s installed on a whopping 98% of Internet-enabled PCs—is following you home. Today at the National Association of Broadcasters (NAB) Show in Las Vegas, Adobe announced that it has inked a deal to install Flash in the chips of many Internet-connected televisions, set-top boxes, and Blu-ray players. The first devices and chips with support for Flash are expected to ship in the second half of this year, according to a statement issued today.
The upshot? Delivery of HD online video to digital home devices. “Flash technology-based applications will allow users to quickly switch between television programming and Web content outside the Web browser,” notes Adobe, while David Wadhwani, a general manager and vice president at the company, promises that the advent of a Flash-at-home platform “will dramatically change the way we view content on televisions.” They’ve already signed up oodles of content providing partners, including Disney Interactive Media Group, Netflix, and The New York Times Company. So where won’t you see Flash, at least for now? On Samsung and Sony TVs, which are already interfacing with the web via Yahoo tools, and still Flash-free holy grail of mobile media: the iPhone.

Publish date: April 20, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT