Condé Nast Adds Consultancy Service to In-House Creative Agency

The company rolled it out on a global scale at Cannes Lions

Condé Nast's new consultancy program is CNX Core. - Credit by CNX, Condé Nast
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Condé Nast has added a consultancy service to CNX, its in-house creative agency, an offering the company touted at the Cannes Lions festival last week.

The company is pitching the new service, dubbed CNX Core, to potential clients as a way to offer access to its data, editorial team and research.

“They’re coming to CNX for that insight and access, the talent, the ability to think about where culture is going,” said Pam Drucker Mann, chief revenue and marketing officer at Condé Nast. “Everyone wants to talk about insights, but what we bring to the table is foresight.”

In working with brands, CNX’s consultancy service will capitalize on providing insight from the editorial team on where trends are heading and the industry’s perspective on those brands.

“No other creative agency is going to be able to do that,” said CNX managing director John Deschner.

Two clients are already using CNX Core, including The Reform Alliance, an organization from Van Jones devoted to addressing parole and probation reform.

“The core product really allows us to white-label what we do every day for our clients in a much more focused, strategic and, I’d argue, global way,” Drucker Mann said.

This was also the first year Condé Nast participated at Cannes after combining Condé Nast and Condé Nast International and naming Roger Lynch its global CEO in April.

In Cannes, Condé Nast also had an activation, dubbed the “Sphere of Influence,” that walked visitors through three different themes, including sustainability, gender as well as cultural identity and youth culture. An air-conditioned meeting room at the center of it gave a sneak peek into the company’s editorial process.

The conversations this year at Cannes for the new Condé Nast, Drucker Mann said, were much more “streamlined” and allowed the company to become more “efficient” in “extending the brand strategy.”

“We want to be useful and easy to work with [for] our clients,” Deschner said.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: June 27, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT