Condé Nast Experiments with Themed Compilation iPad App

Condé Nast is experimenting with individual iPad apps that are not tied to specific issues of its magazines, releasing the Best of Italy: Condé Nast Traveler iPad app, a collection of previously published articles from the magazine, priced at $4.99, AllThingsD reported.

The app was sponsored by pasta-maker Barilla.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: January 10, 2011 https://stage.adweek.com/digital/conde-nast-experiments-with-themed-compilation-ipad-app/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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