Facebook introduced a continuous live video application-programming interface that will allow Facebook Live videos to run as long as creators want, but there’s a catch: Those videos can’t be archived.
Josh Constine of TechCrunch reported on the new API, saying that previously, Facebook Live videos were limited to 90 minutes in order to save storage space, which is not an issue with the new continuous videos, since they will not be stored.
Product management director Fidji Simo told Constine:
We’ve already seen some interesting use cases–for example, it was used by explore.org to power nature cameras—and we’re looking forward to seeing what Live API developers come up with in the future. We expect developers and publishers to get creative with this new capability.
The social network also added a “geo-gating” feature to its Live API platform, meaning that publishers can limit videos to specific locations and set expiration times, and Simo told Constine the geo-gating feature gives creators “the same control and customization options we offer for regular videos.”
Finally, Constine reported that the Facebook Live API platform also offers age-gating, meaning that publishers can limit their videos to users over a certain age, which would be helpful to age-restricted brands such as those in the alcohol and tobacco industries.
Readers: What are your thoughts on publishers’ ability to run continuous Facebook Live videos?