Facebook Tests Critics’ Reviews on Restaurant Pages

Everyone’s a critic, but reviews from actual critics will now be posted on the Facebook pages of select restaurants.

Everyone’s a critic, but reviews from actual critics will now be posted on the Facebook pages of select restaurants.

Facebook confirmed the launch Tuesday of a test with Bon Appetit, Condé Nast Traveler, Eater, New York Magazine and the San Francisco Chronicle, in which reviews from their critics will appear on the pages of “selected restaurants” in the U.S. — a Facebook spokeswoman told The Verge “thousands” of restaurants are included.

Facebook users were already able to see reviews from friends and other users.

A spokesperson for the social network said in an email to SocialTimes:

In order to give you access to even more helpful information about local places, we’re testing a new unit that will display critic reviews for certain restaurants in the U.S. Starting today, you’ll now see critic reviews, in addition to reviews from friends and other people who have been there.

The Verge added, via the Facebook spokeswoman:

Since reviews are such an important part of helping people make informed decisions about what to do locally, we’re excited to be incorporating a new way for people to use Facebook to find the best real-world experiences.

She also told The Verge that if publishers provide negative reviews, they will be included, as well.

Readers: What are your initial thoughts on this test?

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.