Damien Hirst Designs Skateboard Series

So you’ve just come off a slightly embarrassing legal issue where you threatened a 16 year old for the $200 he had in his pocket, and now what do you do to stay hip within that hot demo of the 18 to 24 year old set? If you’re Damien Hirst, you apparently team up with a skateboard company and design three boards for them, put on some weird sunglasses Bono lent you, and make a quick video:

But hey, something has to get sold in that new shop, right?

Publish date: April 3, 2009 https://stage.adweek.com/digital/damien-hirst-designs-skateboard-series/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT