Data Points: News Diet

More Americans are staying informed with digital media than with newspapers and radio

It's no surprise that newspapers and radio have lost audience share as online and digital news consumption increases. But television is also vulnerable, as a new Pew Research Center report reveals. Fifty-five percent of people surveyed watched the news on television the day before, a sharp decline from 68 percent in the 1990s. Those who do get their news from TV are graying: Those 50 and up are more likely to watch TV news than they were in 2006, but only about one-third of 18- to 29-year-olds currently get news from TV, down from nearly one half six years ago. Exceptions are viewers of The Colbert Report and The Daily Show, which have the youngest news audiences on TV.

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Publish date: October 11, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT