Denny’s Launches ‘Hobbit’-Inspired Menu

Rejoice, ye fans of Bilbo, Frodo, Gandalf and “second breakfast”! Thanks to Denny’s, you no longer need to live in The Shire to eat like a Hobbit. As part of a joint marketing effort with the upcoming flick The Hobbit: An Unexpected Journey, the restaurant chain is about to launch a special, limited-time-only menu chock full of Middle Earth-inspired delights.

Beginning November 6, Tolkien fans can choose from 11 breakfast, lunch, and dinner items including “Hobbit Hole Breakfast”, “Frodo’s Pot Roast Skillet,” and “Gandalf’s Gobble Melt”. Denny’s offers plenty of options for any mealtime, whether you’re sitting down to enjoy breakfast, second breakfast, elevensies, luncheon, afternoon tea, dinner or supper.

In support of its promotional menu, the company will launch an accompanying ad campaign including a full TV spot (sneak peek below) set to begin airing on November 12–roughly a month before the movie’s December 14 release. Denny’s hopes to cash in on fans’ growing anticipation by offering trading cards with each special entree; the chain also plans to print QR-coded place mats that enthusiasts can use to unlock movie-related content like videos and online games.

If you just can’t wait till December to take a trip to The Shire, Denny’s has you covered. If the below video is any indication, however, we recommend ensuring that your dining companions understand proper Hobbit table etiquette–you never know who you might offend.

Publish date: October 23, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT