Derek Jeter Launches The Players’ Tribune

Publication offers 'unfiltered, honest and unique perspectives' from athletes

Derek Jeter didn't waste much time in making his next career move.

Headshot of Erik Oster

Derek Jeter didn't waste much time in making his next career move.

Just days after his final game as a major league player, Jeter has launched The Players' Tribune, a new online publication offering "unfiltered, honest and unique perspectives" direct from athletes. The site will feature content from athletes across every sport, including articles, videos, podcasts, photo galleries and polls. 

"I do think fans deserve more than 'no comments' or 'I don’t knows,'" Jeter wrote in a letter on The Players’ Tribune site. "We want to have a way to connect directly with our fans, with no filter."

For the new venture, Jeter is partnering with Legendary Entertainment, the production company behind films like The Dark Knight and The Hangover, which will provide capital and creative support. 

Gary Hoening, formerly the editorial director of ESPN Publishing and a founding editor of ESPN The Magazine, is the site's editorial director. Also on the edit team are creative director Maureen Cavanagh, the former photography director for Sports Illustrated, and executive editor Sarah Turcotte, former senior writer and general editor at ESPN The Magazine.

This afternoon the publication introduced NFL player Russell Wilson as its first senior editor, with a timely article from Wilson addressing the issue of domestic violence and his personal history. According to a press release, the site plans to announce further athlete editors in the coming days and weeks.

Jeter stressed in an interview with ESPN that The Players' Tribune was not meant as a substitute for sports journalism. "We're not trying to take away from sportswriters. Sportswriters are what makes sports successful," he told ESPN. "I think we're sort of working in conjunction with them."

Instead, his site is meant as a way for athletes to address fans directly, beyond the 140 character limit of Twitter.

"How many times do you see someone put something out, and then next thing you know, they're saying it came across the wrong way, it was out of context, it's not what I meant," he told ESPN, adding, "This generation has fun sharing things."

@ErikDOster Erik Oster is an agencies reporter for Adweek.