Derek Jeter Launches Sports Site ‘The Players’ Tribune’

Derek Jeter did not take much time to enjoy his retirement. The legendary Yankees shortstop has launched The Players’ Tribune, a sports/lifestyle site with one major difference than the rest — the content will be by athletes.

In an introduction, Jeter wrote that he wants the site to serve as a place where pro athletes can “connect directly with our fans, with no filter.”

“Over the next few months, we’ll be introducing a strong core of athlete editors and contributors who will shape the site into an online community filled with first-person stories and behind-the-scenes content,” explained Jeter. “My goal is for the site to ultimately transform how athletes and newsmakers share information, bringing fans closer than ever to the games they love.”

We’re not exactly sure how successful this will be because there’s not much to go on. However, one early smart decision was hiring a quality team to support the site.

Jeter — who serves as The Players’ Tribune publisher — brought on Gary Hoenig, one of the founding editors of ESPN The Magazine, as editorial director. Another ESPN The Mag alumni, Sarah Turcotte, will serve as executive editor. Maureen Cavanagh, formerly a photography director for Sports Illustrated, is the site’s creative director. Alex Rose will serve as general manager and Mark Grande is VP, content and strategy.

We’ll certainly be keeping up on this project. With Jeter’s backing, we’ve got big expectations.

Publish date: October 1, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT