Dunkirk Was the Most-Viewed Best Picture Oscar Nominee Trailer on YouTube

Leonardo DiCaprio’s 2016 acceptance speech has been watched over 11 million times

The leader board YouTube

The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk.

The war film’s trailer had nearly 44 million views as of Feb. 14, outlasting second-place Get Out (30 million) and No. 3 The Shape of Water (18 million).

YouTube also analyzed the captions in “tens of thousands” of review and reaction videos about the best picture nominees, and it found that:

  • Coming-of-age drama Call Me by Your Name was the subject of the most review and reaction videos with the word “cry.”
  • The word “funny” appeared in about one-half of the review and reaction videos about Three Billboards Outside Ebbing, Missouri.
  • About 20 percent of the review and reaction videos about Lady Bird used the word “relatable,” while “realistic” was used in about 18 percent of them.

Finally, YouTube said it observed users rewatching some of their favorite acceptance speeches from past Oscars ceremonies, and the top 10 were:

  1. Leonardo DiCaprio (2016), 11+ million views
  2. Heath Ledger (2009), 10.2+ million
  3. Matthew McConaughey (2014), 10.1+ million
  4. Kate Winslet (2009), 8.5+ million
  5. Jennifer Lawrence (2013), 8.4+ million
  6. Roberto Benigni (1999), 7.3+ million
  7. Tom Hanks (1995), 6.1+ million
  8. Natalie Portman (2011), 5.6+ million
  9. Sandra Bullock (2010), 5.2+ million
  10. Adrien Brody (2003), 5.2+ million

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 1, 2018 https://stage.adweek.com/digital/dunkirk-was-the-most-viewed-best-picture-oscar-nominee-trailer-on-youtube/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT