eBook Sales Up 167% in June

The AAP released new sales stats today for the US market, and eBooks did phenomenally well.

While most market segments saw double digit drops in revenue, eBooks posted an increase of %167, from $30 million last June to $80 million this year. The year to date total increased almost as impressively ($181.3 million to $473.8 million).

What’s most interesting about these figures is that the rest of the market dropped an averaged 20% or more. Now, eBook sales didn’t increase enough to make up the difference, and that brings up an interesting point. There’s no proof that eBooks are cannibalizing print sales, but they do seem to be more immune to the recession. Perhaps it’s time for publishers to reconsider how they price eBooks, and stop trying to price them like books?

Publish date: September 9, 2011 https://stage.adweek.com/digital/ebook-sales-up-167-in-june/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT