eReader Shipments Slow As Tablets Gain: Digitimes Research

According to new research from Digitimes Research, global shipments of eReaders are predicted to reach 2 million units in the first quarter of 2012, which is down from 9 million, which shipped during the fourth quarter of 2011.

According to the research, the growth of tablets is hurting eReader sales. Digitimes has more: “The launch of Amazon’s Kindle Fire tablet PCs has resulted in a substitution effect for Kindle e-book readers, pushing Amazon to reduce its orders for e-book readers from upstream suppliers since the beginning of 2012.”

However, while eReader sales are not growing exponentially, they are up from last year. Digitimes continues: “Overall, global shipments of e-book readers amounted to 22.82 million units in 2011, increasing 107% from a year earlier. Annual shipments of e-book readers are expected to top 60 million units by 2015, Digitimes Research estimated.”