Remember when social media was going to be the death of email?
That hasn’t happened. Far from it, in fact – social media has revolutionised the online presence of many brands, while email marketing continues to go from strength to strength. But you know what works really, really well? When you combine the two.
“Social media are like cheese and apples,” says Tamsin Fox-Davies, senior development manager at Constant Contact. “People don’t think they go together, but they’re actually perfect partners.”
Check the visual below for 13 tips for integrating social media and email marketing, which comes courtesy of Constant Contact (and features yours truly).
(Source: Constant Contact.)