Enjoy Free Wall Street Journal iPhone App Free Content While You Can: Fees Coming Eventually

I was one of many people who noted yesterday that the Wall Street Journal pushed out a free iPhone app with free content…
Free Wall Street Journal iPhone App a Tax Day Treat
I said at the time: I was quite surprised to find that the app and its contents are available for free.
Well, I was right to be surprised. I received an email note from Dow Jones & Company’s Director of Communications that: …while the new WSJ iPhone app is free, eventually it’s likely to follow the same model as WSJ.com, so we have a consistent experience across mutliple platforms.
I’m interpreting this brief aside as an indication that the app’s contents will eventually shift to a subscription model (think iPhone OS 3.0 time frame). Let’s hope the subscription fee is reasonable!

Publish date: April 16, 2009 https://stage.adweek.com/digital/enjoy-free-wall-street-journal-iphone-app-free-content-while-you-can-fees-coming-eventually/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT