Game of Thrones and Dumbo heated up both platforms in the entertainment category in March.
Even with the start of the Major League Baseball season in March, it was the National Football League that spurred conversation on Facebook, with the Oakland Raiders, the New York Giants, Odell Beckham Jr. and Le’Veon Bell leading the sports category on Facebook. Meanwhile, Instagram sports fans talked about soccer superstar Lionel Messi and the National Basketball Association’s Chris Bosh.
Finally, in the food and drink category, Instagram users gulped down mozzarella and mojitos last month, while Spanish food and sparkling wine were on the menu for Facebookers.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: