ESPN The Magazine is taking a new approach that puts it in a good spot to compete with its main rival, Sports Illustrated. According to Adweek, the magazine is starting to publish theme issues, like the one that just hit newsstands, which focuses all its content on analytics.
It’s a good strategy. SI tackles the weekly sports stories as best as possible, considering how fast the news cycle is now. ESPN could carve out a nice space with theme issues because it would be offering something new.
“I want our stories to be current and relevant, and I want them to be a part of the conversation that sports fans are having — or drive that conversation,” ESPN’s Editor-in-Chief, Chad Millman, told Adweek.
The only possible negative we can see? Three words: Tim Tebow issue.