EspnW Nabs More Users, Brands

Women's sports site lands several new sponsors

EspnW is starting to gain some traction.

EspnW is starting to gain some traction.

The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per Omniture—driven in part by its Olympics coverage and the gold medal performance of the women's soccer team. 

According to espnW officials, the site has steadily added more users with each major women’s sporting event, such as the 2011 World Cup and the 40th anniversary of Title IX last year.

As the site has grown, espnW has contined to expand its ad base, according to officials, including lots of brands not normally associated with ESPN’s male-skewing audience. Gatorade, Nike, P&G (Secret & Venus) were launch partners. And last week the site pulled in several more major advertisers when it hosted the third annual espnW women and sports summit.

Lexus was the official sponsor of the event, which took place Oct. 1 through Oct. 3 in Tucson, Ariz. Under Armour, Oakley, Secret, Cover Girl, lululemon athletica and Colavita have also jumped on board.

In fact, at the summit, CoverGirl maintained a photo booth where attendees took pictures for their ID badges; users were also encouraged to share them across social platforms, including espnW's Facebook page.