Facebook’s 2015 Year in Review

The upcoming U.S. presidential election was the most-talked-about topic globally on Facebook in 2015.

The upcoming U.S. presidential election was the most-talked-about topic globally on Facebook in 2015.

Data analyst Betsy Cameron and editor Brittany Darwell shared the global top 10 list in a Newsroom post, saying that the lists were compiled based on how frequently topics were mentioned in Facebook posts from Jan. 1 through Dec. 1, and adding that the research was conducted in an aggregated, anonymized way.

The 10 most-talked-about global topics on Facebook for 2015 were:

  1. U.S. presidential election
  2. Nov. 13 attacks on Paris
  3. Syrian civil war and refugee crisis
  4. Nepal earthquakes
  5. Greek debt crisis
  6. Marriage equality
  7. Fight against ISIS
  8. Charlie Hebdo attack
  9. Baltimore protests
  10. Charleston shooting and flag debate


Facebook chief operating officer Sheryl Sandberg shared a video (embedded below) in which 2015’s biggest topics on the social network were revealed by Savannah Guthrie on NBC’s Today, and Sandberg wrote:

Many events on this year’s top topics list year are tragic, including multiple terrorist attacks in France and the war in Syria. Yet in the face of these difficult times, we saw people come together on Facebook to help one another. People found connections in the hardest moments and came together in ways we had never seen before, sharing news about refugees, raising money for those in need and marking themselves safe during times of crisis. We also saw more than 76 million people engaged in the U.S. presidential campaign, with almost a full year to go. It was a year for activism and hope—and Star Wars even before the movie was released.

Facebook also shared the following top 10 lists featuring its biggest 2015 moments:

Top 2015 topics, U.S.:

  1. Presidential election
  2. Marriage equality
  3. Charleston shooting and flag debate
  4. Star Wars: The Force Awakens
  5. Baltimore protests
  6. Planned Parenthood
  7. Super Bowl
  8. Nov. 13 attacks on Paris
  9. Fight against ISIS
  10. Nepal earthquakes

Top 2015 places, U.S.:

  1. Disney properties
  2. Universal Studios properties
  3. Times Square
  4. Grand Canyon National Park
  5. Yosemite National Park
  6. Central Park
  7. Hollywood Walk of Fame
  8. Madison Square Garden
  9. Santa Monica Pier
  10. San Diego Zoo

Top 2015 sticker packs, U.S.:

  1. Biscuit in Love
  2. Minions
  3. Dance Party
  4. The Peanuts Movie
  5. Bigli Migli
  6. Inside Out
  7. The GaMERCaT
  8. Taz
  9. Boo and Buddy
  10. Spongebob

FB2015USTopics FB2015USPlaces FB2015USStickers

Top 2015 places, global:

  1. Disney properties
  2. Universal Studios properties
  3. Times Square
  4. Eiffel Tower
  5. Niagara Falls
  6. Siam Paragon
  7. Grand Canyon National Park
  8. Yosemite National Park
  9. The Louvre
  10. Central Park

Top 2015 politicians, global:

  1. Barack Obama
  2. Donald Trump
  3. Dilma Rousseff
  4. Hillary Clinton
  5. Bernie Sanders
  6. Luiz Inácio Lula da Silva
  7. Recep Tayyip Erdoğan
  8. Muhammadu Buhari
  9. Narendra Modi
  10. Benjamin Netanyahu

Top 2015 entertainers, global:

  1. Ed Sheeran
  2. Taylor Swift
  3. Kanye West
  4. Nicky Jam
  5. Wiz Khalifa
  6. Drake
  7. Pitbull
  8. Caitlyn Jenner
  9. The Weeknd
  10. Shakira

Top 2015 movies, global:

  1. Star Wars: The Force Awakens
  2. Fast and Furious 7
  3. Jurassic World
  4. Avengers: Age of Ultron
  5. American Sniper
  6. Straight Outta Compton
  7. Fifty Shades of Grey
  8. Mad Max: Fury Road
  9. Magic Mike XXL
  10. Pitch Perfect 2

Top 2015 TV shows, global:

  1. Game of Thrones
  2. The Walking Dead
  3. The Daily Show
  4. Saturday Night Live
  5. WWE Raw
  6. The Simpsons
  7. 19 Kids and Counting
  8. Grey’s Anatomy
  9. Last Week Tonight with John Oliver
  10. Orange Is the New Black

Top 2015 athletes, global:

  1. Floyd Mayweather Jr.
  2. Manny Pacquiao
  3. Ronda Rousey
  4. Leo Messi
  5. Cristiano Ronaldo
  6. Tom Brady
  7. Stephen Curry
  8. LeBron James
  9. Serena Williams
  10. Carlos Tevez

For more on athletes and sports, please see this Facebook Media blog post.


Top 2015 new games, global:

  1. FIFA 15
  2. Fallout Shelter and Fallout 4
  3. Call of Duty: Black Ops 3
  4. Mortal Kombat X
  5. Batman: Arkham Knight
  6. The Witcher 3: Wild Hunt
  7. Metal Gear Solid V: The Phantom Pain
  8. Dying Light
  9. Star Wars: Battlefront
  10. Halo 5: Guardians

Top 2015 sticker packs, global:

  1. Biscuit in Love
  2. Minions
  3. Bigli Migli
  4. Dance Party
  5. Hello Brown
  6. MiM on the Move
  7. Rilakkuma
  8. The GaMERCaT
  9. The Peanuts Movie
  10. Inside Out


Readers: Any surprises?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.