WATCH: How To Split Test A Facebook Advertisement

Whenever you begin a new promotion on Facebook, create two posts and compare their performance. Keep the one that does better.

Whenever you begin a new promotion on Facebook, create two posts and compare their performance. Keep the one that does better.

That advice comes from Jordan Franklin, director of social solutions at Clickable, who stars in a Grovo tutorial on Facebook advertising. A preview of his appearance appears below; let us know what you think of it by posting in the comments section beneath this post.



Publish date: February 22, 2012 https://stage.adweek.com/digital/facebook-ad-testing/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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