Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its Facebook Groups app in a Newsroom post Tuesday, saying that the app is available in all countries, for iOS and Android.
Zuckerberg said during the company’s most recent earnings call that some 700 million Facebook users are using groups on a monthly basis.
Product manager Shirley Sun introduced Facebook Groups in a Newsroom post:
People use Facebook groups every day to stay in touch with family, collaborate on projects, plan trips and offer support to friends.
Today, we’re introducing a new Facebook Groups app that helps people share faster and more easily with all the groups in their life.
Here’s how it works:
When you open the app, you’ll see all of your Facebook groups in one place. Groups you use most frequently are at the top, and you can quickly move between each group.
Easily start a new group by tapping create.
You can also track notifications and easily control which notifications you want to see.
You can still use Facebook groups in the main Facebook app and on desktop, and over time, we’ll continue to make those experiences faster and better, too.
Readers: What are your initial impressions of the new Facebook Groups app?