Facebook, Instagram Enter Rugby World Cup 2015 Scrum

Facebook and Instagram are set to be major forces in the social scrum for Rugby World Cup 2015.

Facebook and Instagram are set to be major forces in the social scrum for Rugby World Cup 2015.

The tournament begins Sept. 18 and runs through Oct. 31, and Facebook head of sports and entertainment partnerships, Europe, Middle East and Africa Glenn Miller provided an overview of how fans can tap into Facebook and Instagram while following the action:

The Rugby World Cup Facebook page and Instagram account.

The respective teams’ Facebook pages:

The #RoadToRWC2015 hashtag on Instagram.

A Rugby World Cup 2015 sticker pack, featuring Shaun the Sheep acting out popular cheers such as “heave,” “try” and “penalty.” The sticker pack is available via the Sticker Store in Messenger or here.


The ability to use the “watching” option in Facebook’s structured status updates to let friends know you are watching the tournament or a specific match. The status updates can include a flag from one of the participating teams or the official ball of the Rugby World Cup.


Miller also broke down the top 10 players in the tournament on both Facebook and Instagram, by likes and followers, respectively.


  1. Dan Carter, New Zealand
  2. Quade Cooper, Australia
  3. Thierry Dusautoir, France
  4. Bryan Habana, South Africa
  5. Israel Dagg, New Zealand
  6. Jamie Heaslip, Ireland
  7. Francois Trinh-Duc, France
  8. Tommy Bowe, Ireland
  9. David Pocock, Australia
  10. Martin Castrogiovanni, Italy


  1. Carter
  2. Sam Burgess, England
  3. Cooper
  4. Israel Folau, Australia
  5. Matt Giteau, Australia
  6. Malakai Fekitoa, New Zealand
  7. Liam Messam, New Zealand
  8. George North, Wales
  9. Aaron Smith, New Zealand
  10. Rob Kearney, Ireland

Rugby fans: Do you plan to interact on Facebook or Instagram during Rugby World Cup 2015?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 15, 2015 https://stage.adweek.com/digital/facebook-instagram-rugby-world-cup-2015/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT