Facebook Introduces Halloween Reactions, Masks in Facebook Live

Facebook revealed two updates that will allow users to celebrate Halloween on its platform.

Facebook revealed two updates that will allow users to celebrate Halloween on its platform.

First, Facebook revealed it is bringing masks to Facebook Live, and the selection of masks will include Halloween options. Specifically, Facebook said masks will roll out “over the next few days” to iOS users in the U.S., the U.K. and New Zealand.

These masks allow users to add overlays to their faces when they’re broadcasting on Facebook Live. For Halloween, the mask options include a skull and an evil queen, as well as two limited edition masks: a pumpkin and a witch. Other masks will also be available.

To activate a mask, a user can tap the magic wand in the upper left corner of the screen once they go live, and then tap the masks icon in the menu at the bottom of the screen. From there, a user can scroll through the available masks, and tap a mask to activate it. To remove a mask, a user can scroll to the left in the masks menu and tap the “no mask sign.”

Facebook said “a selection of masks” will remain available even after Halloween ends. In addition, the company said it will roll out masks to Android users, as well as to users in additional countries, “in the coming months.” Finally, Facebook said masks will also be available to public figures who use Facebook Mentions on iOS.

Elsewhere, Facebook announced it will release a set of limited edition Halloween reactions “to people in a select set of countries,” which will transform the platform’s Like, Love, Haha, Wow, Sad and Angry reactions into Halloween-themed versions. For instance, the normal Like reaction will be turned into a skeleton’s thumb.

To use these reactions, users can hold down the Like button on mobile or hover over the Like button on desktop to see the different options.

Readers: What do you think about Facebook’s Halloween updates?

Publish date: October 28, 2016 https://stage.adweek.com/digital/facebook-introduces-halloween-reactions-masks-in-facebook-live/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT