Facebook Users Talked Football in January, While Holidays Occupied Instagrammers

Oprah Winfrey was also a Hot Topic on the social network last month

The NFL was a Hot Topic on Facebook and Instagram last month - Credit by jameslee1/iStock
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Oprah Winfrey and the National Football League sizzled on Facebook in January, while holidays were on the brains of Instagram users, specifically Martin Luther King Jr. Day and Valentine’s Day, according to Facebook IQ’s lists of Hot Topics for the month.

Winfrey and Kevin Gates dominated discussion about people on Facebook, while Instagram users discussed Rich the Kid, to a much lesser degree.

The NFL was behind almost all sports talk on both social networks, along with related topics such as Super Bowl LII, Philadelphia Eagles, New England Patriots, Minnesota Vikings, Jacksonville Jaguars and Tom Brady.

The Facebook-owned photo- and video-sharing network saw its January ruled by talk of the two holidays mentioned above, as well as the 60th Annual Grammy Awards and the 2018 Women’s March. The latter did not resonate on Facebook in January, for some reason, but the social network saw plenty of conversation about the first three.

The 75th Annual Golden Globe Awards and NBC’s This Is Us led entertainment talk on Facebook in January, while Winfrey, Black Mirror and The Greatest Showman joined the Golden Globes on Instagram’s list.

Fortnite, Puma and H&M were the most-discussed brands on Facebook last month, while Lululemon dominated Instagram.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends:

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: February 14, 2018 https://stage.adweek.com/digital/facebook-iq-hot-topics-january-2018/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT