Holidays Heated Up Facebook, Instagram in June as July 4, Father’s Day Were Hot Topics

Orange Is the New Black was also a Hot Topic on both social networks

Facebook and Instagram users were in a holiday mood in June, as Facebook IQ found that the Fourth of July was a Hot Topic on Facebook, while Father’s Day sizzled on Instagram.

Users of the Facebook-owned photo- and video-sharing network also discussed July 4 in June, along with National Doughnut Day.

On the entertainment side, Facebook users talked about Hogwarts, America’s Got Talent, Orange Is the New Black and Impractical Jokers in June, driven by younger women. OITNB was also hot on Instagram, joined by 2 Chainz, All Eyez on Me, Lorde and J.K. Rowling.

Nissan, the Electronic Entertainment Expo (E3) and Super Nintendo were hot brands on Facebook in June, driven by younger males, while Star Wars: Battlefront II and Tekken 7 carried the gaming torch on Instagram, joined by Primerica, Townsquare Media and the American Hiking Society.

The late Adam West of Batman fame was a hot topic on both social networks, joined in the people category by Jackie Chan and DJ Khaled on Facebook and by Roger Waters and Phil Jackson on Instagram.

The National Basketball Association dominated sports talk on Facebook and Instagram in June, highlighted by LeBron James, Stephen Curry, Kevin Durant, Draymond Green, Klay Thompson and the champion Golden State Warriors.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends:

Image courtesy of Choreograph/iStock. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 11, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT