Discussion of “multiplayer video game” and related topics including Android, app store, farming, Google Play, The Walking Dead: The Game, touchscreen, iPad, iPhone, iPod and iPod Touch was up 3.7 times compared with August 2016 and 0.8 times versus July, driven largely by males between the ages of 18 and 34.
Facebook users also analyzed themselves in August, as introspection—along with related topics beauty, Belleza, life, meditation, mind, philosophy, soul, spirituality, thinking and vida—soared 13.5 times year over year and rose 0.8 times month over month, with older women (34 and up) leading the way.
The recent flurry of hurricanes and tropical storms likely spiked discussion of the Intertropical Convergence Zone on Facebook, which was up 3.1 times year over year and 0.9 percent month over month. Related terms along for the ride included AEMET, Atlantic Ocean, hydrology, low-pressure area, NOAA NWS National Hurricane System, precipitation, pressure system, tropical cyclone, tropical wave and tropics. Conversation was largely driven by men.
Music was in the air last month, as playlist and related terms hip-hop music, hip-hop, music, music videos, rock music, songs, Spotify, streaming media, The Beatles and YouTube surged 10.9 times year over year and edged up 0.8 times month over month, dominated by males.
Speaking of music, Facebook conversation about headset—as well as Apple, Apple earbuds, Bluetooth, cell phone, design, headphones, microphone, phone connector, stereophonic sound and wireless—jumped 14.3 times compared with August 2016 and 0.8 times versus July.
On a clothing note, Facebook discussion of scoop neck skyrocketed 39.9 times year over year and rose 0.7 times month over month, bringing along with it related terms including clothes, crew neck, dresses, fashion, hoodie, lace, sheath dress, sweaters, waistline and zipper. Younger women—especially those 18 through 24—drove the discussion.
We learned these things from Facebook IQ’s latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.