Air Fryers, Bangladeshi Food Are Heating Up as Topics to Watch on Facebook

Discussion about air fryers and related topics was dominated by women, particularly those between the ages of 34 and 49

Air fryers have exploded (thankfully, not literally) onto the scene, with Facebook IQ finding that mentions of the healthier frying alternative, which cooks in less time and uses less oil, were up 314.6 times in January compared with January 2016.

Facebook users must have been hungry in January, as Bangladeshi cuisine was another Topic to Watch on the social network, posting a 12.4 times year-over-year growth in conversation.

Discussion about air fryers and related topics—calorie, chicken, cooking, cooking oil, eating, food, French fries, frying, potatoes, turkey fryer—was dominated by women, particularly those between the ages of 34 and 49.

Meanwhile, women 25 through 34 drove mentions of Bangladeshi cuisine—along with Bangladesh, beef, candy, chili pepper, curry, food, Indian food, lime, mango and Thai food—on the social network in January.

We learned these things from Facebook IQ’s latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.

The latest edition also includes interesting insights on the trending subjects of data management, fandubs and leggings.

Check out the full findings of this month’s Topics to Watch below:

Facebook IQ’s predictive tools analyze the long-term consistent growth of a topic on Facebook. Using data from hundreds of thousands of conversations, the social network said it’s able to forecast what discussions will continue to escalate based on how other topics normally trend upward in volume, variance and rates of consistent growth. When predicting whether chatter around specific topics will increase, Facebook stated that early tests have been 80 percent accurate. David Cohen is editor of Adweek's Social Pro Daily.