Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook IQ.
Conversation about bodyweight exercise and related terms aerobic exercise, burpee, calisthenics, fitness, functional training, gym, kettlebells, pull-up, squat and strength training was up 9.4 times in January 2018 compared with January 2017 and up 0.6 times compared with December 2017, driven by females aged 25 through 34 and males aged 25 through 49.
Chat bot saw year-over-year conversation growth of 5.6 times and a month-over-month gain of 0.9 times, joined by related terms artificial intelligence, blockchain, internet bot, iPhone robot, social media, technology and Twitter. Males 25 through 49 drove discussion last month.
Regenerative medicine saw conversation jump six times compared with the year-ago month and 0.9 percent versus the previous month, along with related terms analgesic, arthritis, cartilage, cell therapy, medicine, orthopedic surgery, osteoarthritis, pain, stem-cell therapy and surgery. Men 50 through 64 and women 65 and older largely drove discussion on these topics.
Eating healthy wove its way into discussions on Facebook last month, as spiral vegetable slicer—as well as cucumbers, gluten, noodle, Pampered Chef, pasta, potatoes, salad, spaghetti, vegetables and zucchini—saw discussion rise 3.3 times year over year and 1.7 times month over month, dominated by women in all age groups.
On a musical note, men 25 through 49 drove a spike in talk about uplifting trance and related terms Armin van Buuren, cantare, electronic music, psychedelic trance, remix, tech trance, trance and trance music—up 4.4 times versus January 2017 and 0.9 times compared with December 2017.
We learned these things from Facebook IQ’s latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.