Facebook Lite Is Not Just for Emerging Markets Anymore

The lightweight alternative Android app launched in several developed nations

Facebook Lite Facebook/Google Play Store
Headshot of David Cohen

Facebook introduced its Facebook Lite Android application in June 2015, saying at the time that it was designed for emerging markets and areas with poor connectivity. This week, the app is being rolled out in more developed markets as a lightweight alternative to the social network’s flagship Android app.

Facebook confirmed that Facebook Lite is now available in the U.S., Canada, Australia, the U.K., France, Germany, Ireland and New Zealand.

Facebook Lite reached 100 million monthly users nine months after its launch, in March 2016, and it topped the 200 million mark in February 2017.

The social network also introduced a lightweight version of its Messenger app, Messenger Lite, in October 2016.

A Facebook spokesperson said, “We want everyone to have a great Facebook experience regardless of where they connect or the bandwidth they have access to. In many countries, we rolled out Facebook Lite as a stand-alone app that is a lighter-weight version of Facebook but still has the features people love including News Feed, status updates, Stories and camera/photo integration. Facebook Lite is now available in even more countries, so anyone can access Facebook features regardless of where they are connecting.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 16, 2018 https://stage.adweek.com/digital/facebook-lite-is-not-just-for-emerging-markets-anymore/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT