Smaller Businesses Still Can't Do Facebook Offers

Facebook introduced offers last month as a replacement for check-in deals, but despite the big splash, thus far, only larger, premium advertisers are being allowed into the pool.

Facebook announced offers last month as a replacement for check-in deals, but despite the big splash, thus far, only larger, premium advertisers are being allowed into the pool.
A spokesperson for the social network told our sister blog Inside Facebook:

We are slowly rolling offers out over the course of the coming weeks, but eventually, any business with a page will be able to run an offer.

Offers are a self-serve alternative to check-in deals, whereby page administrators can post them on pages without requiring approval from Facebook; users can redeem them by clicking on linked words to receive them via email.
Readers: Do you think the delayed rollout of offers is a case of favoring larger advertisers?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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