Product manager Anaid Gomez-Ortigoza announced the update in a Facebook Media blog post, adding that 169,000 pages on the social network are currently using cross-posting and highlighting this video from the page for NBC’s America’s Got Talent, which tallied more than 126 million views across six pages.
See why Simon Cowell thinks Grace VanderWaal is the next Taylor Swift. #GoldenBuzzer
Posted by America's Got Talent on Tuesday, June 7, 2016
She described Facebook’s decision to launch the new cross-posting feature:
Publishers have also told us they need a way to easily post videos and reach audiences on pages with different owners. In the past, if a publisher wanted to share a video with another page outside of their Business Manager, they would have to either ask the page to upload a separate video or that page could choose to share the video post.
Today we are announcing the ability to cross-post videos between pages with different owners, including pages that are under different Business Managers.
Using this feature, publishers can reach new, relevant audiences, avoid sending and reuploading video and see aggregated insights for posts across all pages. The cross-poster (the page that did not originally upload the video) can distribute videos in a customized post and get insights into video performance on their specific page. This new feature will work with regular video and 360 video, and it will be available soon for videos that were previously Live.
Gomez-Ortigoza also detailed how page admins can get started cross-posting to pages with different owners and Business Managers:
To get started, both pages must agree to establish a cross-posting relationship. The publisher maintains complete control of its video; when uploading a video (or later in the Video Library) the publisher decides which pages can have access to cross-post it. The page looking to cross-post can then see videos available to post in the “Videos You Can Cross-Post” tab in Publishing Tools.
Additionally, publishers can now use a video from their Video Library and cross-post it as a video ad through Ads Manager. The views that are generated by the video ad are also aggregated in the video metrics in Page Insights, illustrating the total performance of the asset across paid and organic distribution.
Page admins: What do you think?