How To Spin Off 84 Localized Facebook Pages: JVC

JVC Mobile Entertainment tapped advertising agency e2amp and public-relations agency American Rebel to create a network of 84 locally targeted Facebook pages.

The list of companies with one Facebook page is quite extensive, but creating many localized pages is an emerging art form.
That’s the route mobile, video, and audio equipment manufacturer JVC Mobile Entertainment took.
The electronics vendor created a network of 84 locally targeted Facebook pages with the aim of connecting users on the social network with their local car audio and video dealers that carry JVC gear.
The pages are updated daily, and they feature detailed information about the company’s catalog, as well as authorized dealers, events, promotions, sweepstakes, and contests.
Additional content is aimed at promoting “the rock ‘n’ roll, celebrity lifestyle,” the company said, adding that it is targeting users aged 16 through 35, and topics include music, action sports, body art, and fashion.
Where is JVC getting enough content to keep 84 local pages fresh? Advertising agency e2amp and public-relations agency American Rebel invited venues, retail locations, events, and organizations in each local market to team up with the electronics manufacturer.
And e2amp Creative Director Danny Klein added:

We scoured the Internet, trade associations, dealer lists, and personal sources to compile as big a list of potential community members in each local area as possible, and now we are starting to reach out and engage them in our local communities. We not only want great content on each of these local Facebook pages, but we also want the communities to truly interact with one another through this local social network.

Retailers are a source of content, as well, as they are providing photos and videos of product installations, and announcements of sales and events.
JVC said it has topped 15,000 fans largely due to the contests, which have given away prizes including autographed guitars from Alice in Chains guitarist Jerry Cantrell and Puddle of Mudd, as well as an autographed drum head from Linkin Park.

JVC Mobile Entertainment General Manager of Marketing Chad Vogelsong said:

While many companies have attempted to reach their target audience on a national basis, few, if any, have attempted to build a national network of local communities in support of their brand and their customers. We are truly building a social network inside “The Social Network.”
We believe that this new platform is a great tool that will help us support our local retailers and our customers. This program is a long-term strategy that will further support our company’s belief that it is all about the music, technology, and lifestyle.

Readers, do localized pages make a difference in brands’ visibility within Facebook’s news feed? David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 28, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT