Top 10 Missing Features From Facebook's Redesign

When Facebook released their new design weeks ago there was a massive uproar from users yet Facebook held firm in their decision to move forward. The shift appears to have been hastily as many users were instantly complaining about bugs found throughout the site as the new design was rolled out to everybody. One at a time, Facebook has been rolling out fixes to each of the minor issues users have been complaining about but there are still a few remaining. We’ve decided to post a list of the Top 10 most requested fixes from users that we’ve been hearing over the past week.

1. Display All Stories From Your Friends

Hands down, this has been the most requested update by users that have visited the public profile. When Facebook released the new feed a number of stories have been left out. First, relationship status changes do not create feed stories. Instead, they get displayed via the highlights area. Second, one of the most frequently generated stories before was “X of your friends have changed their profile picture”.

While I was tired of seeing that story, some users have said they would like to see it come back. The main point is that there are tons of stories that were visible via the previous “live feed” that are no longer visible and many users want those stories to return. I guess it just goes to show how much some of the users really want to know about their friends!

2. Fan Page/Public Profile Event Messages Don’t Go To Inbox

I’m throwing this one in there not because it was ever promised, but because it would improve the overall experience with public profiles. Currently when you create an event as a page/public profile admin, you can’t send any notifications to users about that event. While you can create a status update that links to the event, there is no way to message all users to alert them to it.

The one problem with Facebook creating this feature is the potential for abuse. That’s one of the primary reasons I would assume Facebook refrained from adding this functionality. Regardless of the abuse issues, there must be some way to work around this so that users can be more effectively notified of new events created by brands they’ve become a fan of.

3. The Ability To Comment On Wall Posts

While wall posts were once a fundamental component of communication on Facebook, comments have become increasingly prevalent making wall posts a somewhat “archaic” conversational method. When you post on somebody’s wall they must reply via your wall making the conversation a bit more challenging to follow from outsiders. While there is a single page where you can view the threaded conversation, it requires navigating to another page in contrast to comments which are all displayed inline.

4. Comments Don’t Create Feed Stories

If a user comments on a feed story, I personally believe that should create another story. The one problem with this feature would be drawing the line on where you stop. If someone is having a conversation, do you really want to view the entire dialog? My guess is that many users would say yes but this could quickly create an overload of information (as if there aren’t already enough stories).

5. Ability For Page Admins to Comment As Self

Facebook’s redesign is clearly aimed at making the site more conducive to conversations. From a “social media perspective”, conversation should always take place among individuals, not between brands and an individual. For example, consider Frank Eliason who created the Comcast Cares Twitter account to engage customers directly. He converses with others as Frank, not as Comcast.

The most successful way for engaging your customers is on a human level, which means person to person not brand to person.

6. Streaming Feed Display

When Facebook announced the redesign they described the new feed as a “real-time feed” that many users interpreted as a streaming feed similar to the live feed of the past design. Unfortunately it wasn’t streaming and many users were wondering what happened? In a recent blog post, Facebook told users that “One of the most common requests is the ability to see your stream update automatically. We will be adding the ability to turn on auto updating in the near future so you no longer need to refresh the page.”

So far that feature hasn’t appeared but we can only assume that it will begin showing up in the near future.

7. No API Integration To Page Statuses Yet

There’s a new design and the ability to invite users to your public profiles which is a great step in the right direction but developers and page admins are eagerly anticipating Facebook’s updated API. What will the new API include? The most anticipated item is the ability to view and update statuses automatically. Developers are also hoping for more access to information about the users that have become fans of any given page.

8. Mobile Interface for Managing Public Profiles

Currently there are plenty of ways to update your Facebook profile but there are much fewer ways to manage your public profile on mobile devices. One thing that Facebook has added is the ability to update your public profile statuses via text message but if you register your phone to a public profile, it removes the association with your personal profile. This makes it much more complicated to manage both a personal and public profile from one device.

Eventually I would assume that Facebook will let you switch between various profiles from a single device but for now this is just a wish.

9. Ability to View “Liked” Stories

Since Facebook added the ability to “like” various stories in your feed, users have been taking advantage of it to avoid having to take the time to write a comment. Many users have also been using it as a way to keep track of the stories they’d like to go back and read. Unfortunately, there is no archive page that enables users to view stories they liked.

10. Can’t Tag Pages In Photos

This is also one other feature request which wasn’t exactly promised but I still think it would be extremely useful. If page admins were able to tag their own uploaded photos with their brand, it would improve the overall experience. Additionally, fans should be able to tag brand in their own photos. While it has the potential for spam, it also provides an amazing branded opportunity and why shouldn’t Facebook come up with a way to monetize one of their most expensive products: photos.

As a brand owner, I would be willing to pay a monthly fee to let my fans tag the brand in their photos. I’m sure countless other brands would be willing to do the exact same thing.


There have been plenty of benefits to come from the new Facebook design but there are also still plenty of features that are lacking. We’ve taken the time to highlight ten of those missing features but I’m sure there are many others. Are there any features that you would like to see added?

Publish date: April 2, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT