Facebook giveth, and Facebook taketh away? Some advertisers, including Swedish ad agency Limebound, are reporting that the cost-per-click option has been removed from the “Optimization & Pricing” tab in Power Editor.
Limebound reported in a blog post that the CPM (cost per thousand impressions) and optimized CPM options are still available, but the CPC option is not appearing, although the coding for that option still exists.
According to Limebound, Facebook has been trying to push advertisers to use optimized CMP instead of CPC.
Advertisers who use CPC: Has this happened to you?