Facebook rolling out option for fans to receive notifications about page posts

Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.

This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.

Facebook confirmed to us in a statement, “We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to. This feature will help people keep up with the people and things that they care about most.”

With users and pages making so many posts and taking so many actions, Facebook uses an algorithm to sort News Feed rather than being a full stream like Twitter. Although the goal is to make the feed more relevant and engaging, this sometimes leads users to miss posts that they might have wanted to see. Some users have tried using Interest Lists to get a more complete feed from pages they care about. With notifications, however, users will be even more likely to see all the content from a page or person. Notifications are off by default and settings can be changed at any time.

The social network has also recently tested a “subscribe” button on pages. This allows users to receive News Feed updates from a page without indicating that they “Like” it, but as far as we know does not generate notifications when the page makes a post.

Thanks to Moayed Mohammed for the tip and screenshot below. Notification image from AllFacebook.com.

Publish date: October 31, 2012 https://stage.adweek.com/digital/facebook-rolls-out-option-for-fans-to-receive-notifications-about-page-posts/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT