Facebook is becoming as much a part of the shopping process as credit cards and comfortable shoes. A new study found that 62 percent of online shoppers have read their friends’ product-related comments on Facebook, and, of that group, 75 percent have clicked on product links, and 53 percent have completed purchases.
Social shopping firm Sociable Labs culled those numbers from a study of 1,088 online shoppers. Other findings include:
- 81 percent of consumers who purchase products they learn about through social sharing are valuable social sharers themselves;
- 32 percent of visitors are more likely to shop on sites that display activities of previous shoppers, friends or not, and when friends’ shopping behavior is incorporated, that total jumps to 62 percent; and
- 57 percent of shoppers are more likely to complete purchases on sites that display their friends’ shopping activity.