Facebook Stories Was Added as a Placement Option When Creating Instagram Stories Ads

They were opened to all advertisers in September

68 percent of people become more interested in brands and products after seeing them in Stories Instagram
Headshot of David Cohen

Corporate synergy alert: Brands that are creating Instagram Stories ads can now include Facebook Stories as a placement.

Instagram opened up ads in Stories to all businesses in March 2017, and Facebook followed suit this past September.

Instagram said in a blog post that 68 percent of respondents to a survey by market research company Ipsos who use Facebook’s family of applications use the Stories features regularly on at least three apps, and 63 percent plan to use Stories more in the future.

The Ipsos survey also found that 68 percent of people become more interested in brands and products after seeing them in Stories, and more than one-half of respondents are making more online purchases due to Stories, with 38 percent saying they spoke with someone about products or services they saw in Stories and 34 percent saying they went to stores to look for those items.

Instagram said in its blog post that Facebook Stories ads support the same objective, targeting and measuring capabilities offered by Instagram Stories ads, adding, “Along with automatic placements, you’ll be able to deliver your Stories ads where they’re most likely to drive the campaign results you want. This gets you the best return on ad spend while reaching your target audiences and optimizing performance in real-time across Facebook and Instagram.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 6, 2018 https://stage.adweek.com/digital/facebook-stories-was-added-as-a-placement-option-when-creating-instagram-stories-ads/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT