Toys "R" Us Facebook App Backs Autism Awareness

Toys "R" Us is doing its part to promote awareness campaign Autism Speaks by allowing users who like the retailer's Facebook page or one for the Babies "R" Us to "Shine a Light for Autism."

Toys “R” Us is doing its part to promote awareness campaign Autism Speaks by allowing users who like the retailer’s Facebook page or one for Babies “R” Us to “Shine a Light for Autism.”
Fans of the Toys “R” Us or Babies “R” Us pages can use the Shine a Light for Autism application to add a blue tint to their profile pictures and share virtual autism awareness message with their friends in explaining why their profile pictures are different.
Several blue icons created by Toys “R” Us can also be used as profile pictures.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 26, 2012 https://stage.adweek.com/digital/facebook-toys-r-us/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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