Facebook, Twitter and Instagram Sang the Blues During the NHL’s Stanley Cup Final

Unmetric found that St. Louis dominated the Boston Bruins socially during the series

The Bruins led Facebook, Instagram and Twitter in audience size - Credit by Unmetric
Headshot of David Cohen

Not only did the St. Louis Blues capture the Stanley Cup—the team also dominated Facebook, Twitter and Instagram during the National Hockey League Stanley Cup Final series when compared with the runner-up Boston Bruins, according to social marketing firm Unmetric.

Unmetric analyzed the Blues and Bruins on the three social platforms from June 1 through 13, and the results were far more lopsided than those of the actual hockey games.

The good news for the Bruins: The club led Facebook, Instagram and Twitter in audience size and paced Twitter in comments.

The bad news for the Bruins (other than the obvious): St. Louis swept the three social platforms in growth, engagement, posts and likes, and it led Facebook and Instagram in comments.




david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 18, 2019 https://stage.adweek.com/digital/facebook-twitter-and-instagram-sang-the-blues-during-the-nhls-stanley-cup-final/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT