Facebook Unveils Community Accelerator to Help Leaders Grow Groups

The six-month program provides training, mentorship and funding

Past Fellowship program participant Manal Rostom, creator of Surviving the Hijab - Credit by Facebook
Headshot of David Cohen

Facebook Tuesday introduced Community Accelerator, a six-month program that provides training, mentorship and funding to help community leaders grow their communities.

Vice president of social good and community partnerships John Cantarella said in a Newsroom post that community leaders who are chosen for the program will spend the first three months learning how to grow their communities and meet their goals from experts, coaches and a customized curriculum.

The second three months will see them iterating and executing on their plans with funding and continued support from their networks and a dedicated team.

Facebook will award up to $3 million in total to the 80 program participants.

Community Accelerator is the next step in Facebook’s Fellowship program, which also includes: Learning Labs, which bring group admins with similar goals together into a collaborative digital classroom for structured learning; Power Admins Groups, in which more than 40,000 community leaders shared advice with one another and connected with the Facebook team to test new features and share feedback; and the Community Hub, where anyone can access product education including tips on starting, managing and growing communities.

Cantarella also detailed some of the new tools that enable community leaders to add new members to their groups and moderate conversations.

More format options were added to membership questions, including single-answer multiple-choice questions and multiple-answer checkbox questions.

Facebook

Facebook

Additional filters were created, including potential members who have answered all membership questions, more options within the “Join Facebook Date” filter and whether or not potential members have profile pictures, and group administrators can save the specific combinations of filters they frequently use.

Group admins can automatically improve new member requests based on certain requirements, such as current city, completion of membership questions, friends already in the group and length of time they have been on Facebook.

Facebook

On the content moderation side, keyword alerts enable group admins to create custom lists of words and phrases and receive notifications when those terms are used within their groups, enabling them to locate and respond to content that may require immediate attention.

Facebook

And post topics enable both admins and members to quickly find all relevant content on a particular topic.

Facebook

Cantarella wrote, “These programs and tools are helping communities to grow and thrive, and we’re inspired by the leaders who bring the world closer together every day.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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