Facebook Users Will Be Able to Add Licensed Music to Their Videos

The social network is also introducing a Lip Sync Live feature

Lip Sync Live began rolling out to iOS users Tuesday Facebook

Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live.

Facebook now has licenses through millions of songs through deals with music publishers including January’s announcement of pacts with Universal Music Group, Sony/ATV, Global Music Rights, SESAC’s HFA/Rumblefish and Kobalt Music Publishing and a similar announcement in April regarding independent labels Merlin, The Beggars Group, [PIAS] and Ingrooves.

Head of music business development and partnerships Tamara Hrivnak and head of product, music and rights Fred Beteille announced in a Newsroom post that Facebook is testing the ability for users to include these licensed songs in their videos, “opening up more options for creativity and sharing memories with friends and family.”

It is being tested in several markets with plans for a global rollout.

And as the name suggests, Lip Sync Live, which began rolling out to iOS users Tuesday, enables Facebook Live users to sing along with available songs and add descriptions and Facebook Camera effects including masks and backgrounds to their videos.

The feature is launching with “hundreds of songs,” and more will be added later. Selections currently include:

  • Havana, by Camila Cabello
  • Welcome to the Jungle, by Guns N Roses
  • Happier, by Ed Sheeran
  • God’s Plan, by Drake

iOS users with access to the feature can activate it by following these steps:

  • Tap the Live button from an iPhone.
  • Tap the Lip Sync Live theme.
  • Select a song. Different songs can be previewed by pressing the play button.
  • Press the play button to begin. Users will see a brief countdown before the music starts.
  • Tap the music icon on the bottom to change songs or tap the wand icon to apply Camera effects.
  • Post and share videos when completed.

Friends who view the videos will see the artist and song highlighted, and they can tap to follow the artists on Facebook.

Facebook began rolling out Lip Sync Live to iOS users

Hrivnak and Beteille wrote, “We’re exploring more ways to bring music to Facebook. In the coming months, we’ll start testing options for adding the music you love to Facebook Stories. We’re looking forward to continuing to work with the music industry to create new ways for people to connect and express themselves through music across our family of applications.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 5, 2018 https://stage.adweek.com/digital/facebook-users-will-be-able-to-add-licensed-music-to-their-videos/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT