Facebook Watch Will Now Be Home to NFL Highlights

The league will also produce 2 shows for the platform

The NFL is making highlights from all 256 games available on Facebook. Photo Illustration: Dianna McDougall; Source: Getty Images
Headshot of Lauren Johnson

Football fans now have yet another way to watch highlights this year: Facebook.

The social network has signed a multiyear, global deal with the National Football League that allows the social platform to host highlights from games. Dubbed NFL Game Recaps, the NFL will share game recaps and highlights from the 256-game regular season in addition to content from the playoffs and the Super Bowl.

The NFL is also testing out Watch as part of NFL Media, the league media division. Several franchises from NFL films will now live on Facebook, including NFL Game Recaps, NFL Turning Point and Sound FX in the U.S. Watch is Facebook’s month-old TV-like video tab that houses premium video content from media companies like Hearst, Mashable and Quartz as well as user-generated content. Publishers can monetize those clips with mid-roll ads.

Sound FX places mics on players, allowing fans to hear what the game sounds like from the player’s point-of-view. The mics record conversations in the huddle and on the sideline, as well as in-game action. Meanwhile, NFL Turning Point examines how plays are designed before a game with players and coaches explaining the moves.

While the deal will likely give Facebook some buzzy content to promote Watch, the NFL is working with Amazon to livestream Thursday night games, which begin this week. The league also has a deal with Twitter to crank out pregame coverage and clips around the games.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: September 26, 2017 https://stage.adweek.com/digital/facebook-watch-will-now-be-home-to-some-nfl-clips/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT