Frito-Lay, Zynga, Walmart Deal: Eat Real Chips, Get Virtual Facebook Game Items

Have a snack, and acquire some virtual in-game items on Facebook while you're at it, thanks to a new partnership between PepsiCo's Frito-Lay North America division, Zynga and Walmart.

Have a snack, and acquire some virtual in-game items on Facebook while you’re at it, thanks to a new partnership between PepsiCo’s Frito-Lay North America division, Zynga and Walmart.
Through April 12, the purchase of specially marked Frito-Lay snacks will allow Facebook users and game-players to redeem on-package codes for exclusive virtual items in Zynga’s FarmVille, CastleVille, and CityVille.
In addition, users who redeem four different on-package codes, as well as $15 or $25 Zynga game cards, will receive an unspecified “super item.”
The specially marked packages will be available at more than 3,400 Walmart stores nationwide; the chips in the promotion include Lay’s Classic, Doritos Nacho Cheese, Ruffles Cheddar and Sour Cream, Cheetos Crunchy, and Funyuns.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 1, 2012 https://stage.adweek.com/digital/facebook-zynga-chips/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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