Facebook’s F8 2019: Workplace by Facebook Benefits From Its Parent’s Redesign

Users can easily switch between groups, notifications and chat

News Feed in the redesigned Workplace by Facebook - Credit by Workplace by Facebook
Headshot of David Cohen

Facebook is bringing key elements of its redesign to its Workplace by Facebook enterprise offering.

Vice president and head of Workplace Karandeep Anand said in a blog post that clients have asked for tools such as groups and a notifications inbox in order to remain productive while at the same time enjoying an intuitive user experience.

“By harnessing the innovation and performance improvements from the new Facebook design, the new Workplace experience allows us to do just that,” he wrote. “And we’ve leveraged the significant innovation and performance improvements from the Facebook infrastructure, as the Facebook experience itself evolves, to make Workplace better and faster. Companies like Delta Air Lines and Danone were part of the beta test, and their feedback helped shape our new design.”

Navigation in the new design for Workplace enables users to quickly and easily switch between groups, notifications and chat.

Notifications are displayed in an inbox, and users can filter that inbox based on their platforms, as well as take advantage of more granular controls.

Workplace by Facebook

Much like the new Facebook design, groups are much more prominent in the rejiggered Workplace, and users can easily see which groups they have joined, customize their shortcuts and navigate to the groups that are most important to them.

The navigation menu and the right-hand column can also be collapsed, enabling people to zero in on the content they care about.

Anand said the Workplace home page leverages the machine learning elements of what he called the “work graph” to focus on the people and groups that are most important to users.

Switching between the posts and chat tabs is seamless while working on projects, and the redesigned files tab enables users to organize their work on Workplace.

“And that means a reduction in the number of clicks you’ll need to find someone, to start a chat or to connect your groups and chats,” he concluded.

Workplace by Facebook

Workplace by Facebook

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 1, 2019 https://stage.adweek.com/digital/facebooks-f8-2019-workplace-by-facebook-benefits-from-its-parents-redesign/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT