Fan Girls Are the Key to Social Media Success

The 2014 Jingle Ball generated 21 percent more social buzz than last year. When it airs on the CW this week, the social chatter should be even louder.

jingle ball

The best social media moments are often mixed with great live television. Add some pop music to the mix and it’s a given that people will be tweeting about it. Z100’s annual Jingle Ball is one of those moments. The recorded concert will air on the CW on December 18th, but the stars got into the holiday spirit this past weekend in New York City.

During the concert, Jingle Ball generated 1.8 billion impressions, which was up 21 percent from last year. And that wasn’t just from Twitter. Instagram generated a lot of the traffic around the event. According to iHeartRadio’s internal stats, around 36 percent of traffic came from the photo-sharing app, and the rest was divvied up pretty equally between Facebook and Twitter. The most retweeted was a picture from 5 Seconds of Summer, which resulted in a lot of positive sentiment and jokes about the poor kids’ hair.

Even though it was a concert, still untelevised in New York, #iheartjingleball trended across the country:

New York, Chicago, San Francisco, Memphis, Louisville, Nashville, Vegas, Raleigh, Providence, Salt Lake City, St. Louis, Charlotte, Jacksonville, Tampa, Honolulu, Baltimore, Seattle, San Antonio, San Diego, Portland, Pittsburgh, Minneapolis, Detroit, Denver, Boston, Cleveland, Austin, Washington, Dallas-Ft. Worth, Phoenix

When the concert airs this week, it’s sure to generate even more traffic, especially since the CW attracts the perfect live-tweeting audience: young girls. While it’s one thing that the event was a social success — boosting conversations by 21 percent is no small feat — it’s also a perfect example of what engages audience. Take note ad buyers: live music events will also get people talking.

Publish date: December 16, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT