Daniel Snyder? Paging Daniel Snyder? We have the FCC on line one serenading you with their contemporary take on “Don’t Worry, Be Happy.”
For a while there has been a movement by Native Americans to tell the NFL that they are people … not mascots.
They have made commercials that would make Iron Eyes Cody from the old pollution days stop his sad face and open a can of whoop @$$ in the heart of Washington D.C. They have picketed the team. There have been surveys. We’ve heard radio ads for the kiddos. The team even hired a big PR firm for counsel.
The point, of course, is that lots of people think the name is racist…and the FCC would like to tell all of those people that they’re wrong.
Thanks to this story from re/code, we know that the governing body for all things naughty in broadcasting (as well as the occasional nip-slip) has informed all sports broadcasters they will not be punished for saying the team’s name.
No fine. No suspension. No slap on the wrist. Bupkus. Why?
“Because the law defines profanity as sexual or excretory in nature, we cannot find the word profane,” the FCC’s media bureau said Thursday in a notice denying the petition.
Never mind that FCC Chairman Tom Wheeler said that he personally finds the name offensive, but this is about the law…or at least, some old farts’ interpretation of it.
Meanwhile, said big PR firm and Daniel Snyder will be high-fiving, the Washington faithful will continue to “hail” its team, and the NFL will stay silent (as they have done on so many other things lately).
What do you think? Is this a #PRWin, #PRFail, or just one big miss?